HOW A JOINT VENTURE AGREEMENT CAN PROMOTE BUSINESS DEVELOPMENT

How a joint venture agreement can promote business development

How a joint venture agreement can promote business development

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Knowing when to start a joint venture and who to do it with is essential. More about this listed below.

Business expansion is an ambitious goal that any business owner considers at some time during their professional career, nevertheless, it can be a very difficult and expensive process. It is for these factors that some businessmen opt for joint ventures when attempting to break into new markets and territories. Launching a world-class joint venture such as Telkom Indonesia and Telstra's joint venture can greatly increase the chances of success as partners pool their resources and connections in an effort to maximise performance. For instance, a business wanting to expand its distribution to brand-new markets and areas can gain from partnering with regional players. This way, it can benefit from an already existing regional distribution network, not to mention having access to understanding and know-how on the target audience. Beyond this, policies in particular jurisdictions restrict access to foreign businesses, implying that a JV agreement with a regional entity would be the only method to gain admittance.

For decades, joint ventures in international business have actually culminated in equally advantageous results, and entities such as Geely and Concordium's recent joint venture is a good example on this. There are lots of reasons why businesses go into joint ventures but potentially the most crucial of which is to leverage resources and access proficiency that one company may be missing. For example, one business may have outstanding marketing and distribution channels but lacks a structured production center. By partnering with a business that has a well-established manufacturing process, both entities benefit considerably. Another reason why JVs are popular is the reality that companies share costs and risks when starting a joint venture. This makes the partnership more enticing as both entities would share the cost of labour and marketing, and they both benefit from lower production expenses per unit by leveraging their abilities and combining expertise.

There's a long list of joint ventures that spans various sectors and businesses across the globe, a few of which have actually culminated in the creation of the world's most prosperous businesses. That stated, there are different types of joint ventures and picking the right one considerably depends upon the objectives of the entities included and the nature of their respective organisations. For example, project-based joint ventures are a type of partnership here that brings together 2 entities from different backgrounds to reach a shared objective. This could be a JV in between a business entity and a university or short-term collaboration in between an entrepreneur and a government such as Farhad Azima and Ras Al Khaimah's joint venture. Vertical joint ventures are also another popular vehicle for growth as these unite 2 entities that co-exist in the same supply chain like buyers and vendors, and they provide increased growth opportunities for both parties.

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